Videos
The Mission: Representing Ireland Is Not Participation
Most people think representing your country is about pride.
It isn’t.
Pride is what other people feel watching you. Responsibility is what the athlete carries.
What Sport Is Actually For And Why Most Get It Wrong
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Videos
10m Air Rifle Shooting Is Not About Holding Still
Most people think 10m air rifle shooting is about holding perfectly still.
It isn’t.
At elite level, the body is always moving — pulse, breath, micro-adjustments, balance changes. Precision shooting is not the elimination of movement. It is the execution of a repeatable process under control.
Videos
Before We Lose It Completely | What A Night With Special Olympics Athletes Reminded Me
I went to a Special Olympics session last week…
and it reminded me of something I think we’re in danger of losing completely.
This video is not about performance.
It’s about what sport is actually meant to be.
Videos
How Elite Precision Shooters Control Their Breathing
Most shooters think they control their breathing.
They take a breath, hold it, and shoot.
But that’s not control — that’s habit.
Breathing is one of the most misunderstood elements in precision shooting.
It’s often taught as a simple sequence:
inhale, exhale, hold, shoot.
But this overlooks what breathing is actually doing to the body.